Vérité

GALERIE CARREFOUR 141Boulevard Raspail, Paris
Vérité Collection Wood block print poster “ARTS PRIMITIFS, CARREFOUR, 141 BD RASPAIL, DAN 5803″ c. 1948

Float mounted in a finely contoured oak frame.

Inscribed to: A Monsieur E Mme Breton, Vérité Image dimension:

H: 19 1/2″ x W: 12 3/4″
Framed dimension: H: 26 3/4″ x W: 19 3/4”

Price: $9,000

The Vérité Collection of primitive arts started after World War 1 in 1920. Pierre Vérité, a young artist started buying primitive art before anyone else. Vérité opened a small store selling exclusively tribal art in 1931 in conjunction with the Paris Colonial Exposition. Pierre Vérité regarded “primitive arts” as art, and it is the raw power of these primitive pieces that changed the history of 20th-century European culture. In 1936, he opened the Galerie Carrefour on the Boulevard Raspail, which was a hangout for artists and collectors such as Pablo Picasso, Helena Rubenstein, Nancy Cunard and Andre Breton. Tribal art was one of the key influences on Pablo Picasso and he often dropped into Pierre Vérité’s Galerie Carrefour in Paris to buy masks and carvings from Africa and Oceania. Henri Matisse was also a regular visitor, as were other artists such as Fernand Léger and Maurice de Vlaminck, while Vérité used to browse Parisian flea markets with André Breton, Surrealism’s chief theorist. In the decades that followed the opening of the gallery, the Vérité family’s client list grew to include Hollywood stars and leading museum curators, as well as some of the greatest names in 20th-century art. Vérité very quickly became the most important art dealer for primitive arts. In the 1948, Pierre’s son Claude became increasingly involved in the gallery. He went on African expeditions, collecting objects and information, and took photographs to document his travels, while his wife Jeannine was running the gallery operations. With Claude and Jeannine joining the gallery, Galerie Carrefour showed at all “Art Primitifs” exhibitions in Europe and the United States. The gallery established itself as the most important player in tribal arts in the world and exhibited until the 1990’s.